In the last days of our old company, our boss brought a guy in to try and rescue the administrative and leadership vacuum that existed. His favourite advice was "Context, context, context".
Context is indeed a crucial lense through which life must be viewed. For instance... imagine yourself hiking along the Transkei coast, sun baking down but you're kept cool by a soothing sea breeze, blowing over your unwashed, salty skin. You reach for your water bottle, sip its refreshing contents, brush your brow and soak in the sandy beauty around you.
"Oh, wow!" you exclaim... "look everyone, a cute crab, at home in its natural environment". A crowd gathers and observes the crustacean.
Scenario two...
You get home late'ish one night, after a visit to the Summer Camp site. You missed supper... the Chicken and Pepperdew sandwich you ate at 8pm didn't do its job and you're scavenging for something to eat. You find a packet of two minute noodles, and while they're cooking you find yourself lying on the couch.
You're lying still, but you can hear the couch creaking. You notice but ignore it. Minutes later, the creaking noise happens again, you are now confused, having moved from a sub conscious awareness, to a front of mind curiosity. You stand up... and freeze, mortified.
As if in a horror movie, you see a large set of legs, creeping slowly into the light over the bean bag. You panic, you wonder how a tarantula got into South Africa, and then into your flat. You reassess, you notice its more crab like, less spider like. You panic again - crabs are just as bad as spiders (OUT OF CONTEXT).
Calm returns, you arm yourself with a broom, rearrange the furniture and evict your unwelcome housemate.